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The Difference Between a High Ranking SIte and Ranking High for Keywords

When some people talk about obtaining a high ranking in the search engines they are sometimes confused about what it means to have a high rank verses having one keyword search term ranking high in the search results. The reality is that ranking well for a keyword search term may not ever send a single person to their site.

It’s time to understand a few search engine optimization terms so that you can better understand what will actually improve your own search engine results.

When someone uses a search engine like Google, they type in specific keyword search terms in order to find websites that contain information related to their keyword search.In most cases the result is a listing of links to websites that contain content that is relative to their keyword search term.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. The results on this page are also referred to as page positions. Each link represents a page position. If your site is listed as the first link, than your site has a number one page position.

I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).

It may be more helpful to think of ranking in a more general sense. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

Let’s get back to obtaining a high page position in the search results. Many SEO savvy marketers will gain new clients that want to obtain a higher page position in the search results by promising them a “high rank”. Included in this promise is offering to help their website rank well for search terms that include the name of their City and State. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

If your site ranks well due to 20 keyword search terms, you need to know the value of those keyword search terms. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

How many people in San Francisco use the keyword search term, “Sam’s pest control, San Francisco, CA”? Most likely only people who already know about Sam’s pest control.

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

Sam’s Pet Control, San Francisco, CA is very easy for any SEO savvy person to achieve. In fact it could be done in less than 15 minutes and the SEO scam artist doing it could continue to charge poor Sam a $64.00 monthly fee for seemingly maintaining that number one position month after month.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.

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